Bring your own
demand (BYOD).
Orchestrate your existing Google Ad Manager accounts, SSP seats, and direct campaigns through Novaloom's unified control plane—without migrating your demand relationships.
Keep Your Connections
Retain full ownership of your GAM network and SSP seats. We plug directly into your infrastructure as an orchestration and intelligence layer.
Unified Governance
Apply Novaloom's traffic intelligence, SafeLoom™ brand safety, and AI-driven floor pricing policies across all your owned demand paths seamlessly.
Supplemental Uplift
Inject Novaloom's managed demand sources into your existing auctions on a transparent 90/10 revshare basis to increase bid density where you need it.
YOUR DEMAND.
OUR ENGINE.
Traditional ad networks force you into a managed account structure. For enterprise publishers, this creates lock-in and sacrifices direct buyer relationships.
Novaloom BYOD flips the model. We deploy our real-time decisioning, edge intelligence, and analytical reconciliation layers directly over your existing infrastructure.
- Direct PMP & PG campaigns execute normally
- Retain your 100% margin on owned SSP seats
- Access Novaloom demand only when it outbids your own