Force buyers to pay
fair market value.
DSPs use algorithms to buy your inventory as cheaply as possible. Fight back. Our Dynamic AI Flooring analyzes historical bid data to automatically enforce price minimums that defeat bid shading.
Defeat Bid Shading
First-price auctions encourage buyers to artificially lower their bids ("shade"). By enforcing strict minimum floors based on historical value, we force DSPs to bid closer to their true maximum willingness to pay.
Granular Segmentation
A single flat floor price loses money. Our AI calculates unique price floors for every intersection of device type, geography, ad unit size, browser, and time of day.
Automated Adjustment
Market conditions change daily. Novaloom's machine learning models constantly re-evaluate clearing prices and adjust floor rules automatically, ensuring you never leave money on the table.
CLOSING THE
BID GAP
If an advertiser values your inventory at $4.00, but you set a flat floor of $1.00, their algorithm will quickly learn to bid $1.01. That $2.99 difference is known as the "bid gap," and it represents pure lost revenue.
By analyzing millions of historical auctions, Novaloom identifies precisely what that buyer is actually willing to pay. We dynamically raise the floor to $3.95 right before the auction occurs, capturing the surplus value for you.
- Preserves high fill rates by avoiding aggressive over-pricing
- Pushes flooring data directly to Google Ad Manager via API
- Identifies seasonal and daily bidding trends