Disclaimer

1 General Information

The information provided by Novaloom on its website, applications, dashboards, documentation, and related platform services is provided for general informational and educational purposes only.

All information is provided in good faith; however, Novaloom makes no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, completeness, or suitability of any information, recommendation, estimate, projection, or other content provided through the Site or Platform.

Information may change over time, and Novaloom does not undertake to update information solely because circumstances, technologies, policies, markets, or third-party services have changed.

Your use of any information or functionality provided by Novaloom is at your own discretion and risk.

2 Earnings and Revenue Disclaimer

Any earnings, income, revenue, RPM, eCPM, fill-rate, optimization, performance, or financial examples presented by Novaloom are illustrative only.

Any earnings or income statements, projections, estimates, case studies, examples, forecasts, or performance figures represent estimates or historical observations and are not guarantees of future results.

There is no assurance that you will achieve the same or similar results.

Actual publisher revenue and monetization performance may vary substantially depending on factors including, but not limited to:

• Website traffic volume and quality
• Geographic distribution of visitors
• Content category and audience characteristics
• Advertising demand
• Seasonality
• Ad formats and inventory availability
• Fill rate
• Advertiser demand
• Third-party platform policies
• Invalid-traffic detection
• Brand-safety requirements
• Privacy and consent requirements
• Technical implementation
• Competition among demand sources
• Publisher configuration
• Market conditions
• Changes to advertising platforms, exchanges, SSPs, DSPs, or other providers

Novaloom does not guarantee any particular revenue level, earnings amount, traffic level, fill rate, RPM, eCPM, or return on investment from using its platform, technology, recommendations, integrations, or monetization infrastructure.

Past performance does not guarantee future performance.

3 External Links and Third-Party Services

The Site or Platform may contain links to, integrations with, or references to websites, services, platforms, advertisements, applications, APIs, technologies, or other content belonging to or originating from third parties.

Such third-party services may include advertising platforms, demand partners, SSPs, DSPs, exchanges, analytics providers, payment providers, cloud infrastructure providers, identity services, AI providers, and other technology or commercial partners.

External links and third-party services are provided for convenience or functionality and do not constitute an endorsement, guarantee, or representation by Novaloom.

Novaloom does not necessarily investigate, monitor, verify, or independently guarantee the:

• Accuracy
• Adequacy
• Availability
• Reliability
• Security
• Legality
• Completeness
• Performance
• Policies
• Terms
• Privacy practices
• Commercial practices

of third-party websites or services.

Your interactions with third-party services are subject to the applicable third party's own terms, policies, agreements, and requirements.

4 Third-Party Advertising and Monetization Platforms

Novaloom may integrate with or provide infrastructure for third-party advertising and monetization services.

The availability of a particular integration does not mean that a publisher is automatically eligible for that service.

Each advertising platform, SSP, exchange, network, demand partner, or other monetization provider may independently determine:

• Publisher eligibility
• Website eligibility
• Traffic eligibility
• Content eligibility
• Geographic eligibility
• Inventory eligibility
• Technical requirements
• Contractual requirements
• Brand-safety requirements
• Invalid-traffic requirements
• Payment eligibility

A publisher's approval, rejection, suspension, or termination by one advertising provider does not automatically determine eligibility with another provider.

Novaloom does not represent that it can circumvent, bypass, override, or guarantee approval under the policies of any third-party advertising platform.

5 No Guarantee of Advertising Approval

Novaloom does not guarantee acceptance, approval, continued access, or monetization eligibility with Google, Google Ad Manager, AdSense, SSPs, exchanges, advertising networks, demand partners, agencies, advertisers, or other third-party platforms.

Third-party approval decisions remain under the control of the respective provider.

Where Novaloom assists with monetization infrastructure or partner integrations, eligibility remains subject to the applicable provider's requirements and contractual terms.

6 AI, Automation, Recommendations, and Predictions

Novaloom may use artificial intelligence, machine learning, statistical models, automation, optimization systems, and other algorithmic technologies to analyze traffic, inventory, demand, revenue, performance, and other platform data.

AI-generated or algorithmically generated information may include:

• Predictions
• Recommendations
• Forecasts
• Rankings
• Optimization opportunities
• Anomaly alerts
• Revenue estimates
• Performance explanations
• Experiment suggestions
• Operational recommendations

Such outputs are provided as decision-support information and should not be treated as guaranteed outcomes, professional advice, or infallible conclusions.

Predictions and recommendations may be affected by incomplete, delayed, inaccurate, changing, or unavailable data.

AI or automated systems may produce incorrect, incomplete, or unexpected results. Novaloom does not guarantee that any AI-generated recommendation, prediction, optimization, or forecast will be accurate or result in increased revenue or improved performance.

Where applicable, Novaloom may apply policy controls, confidence thresholds, human review, approval workflows, safeguards, or bounded automation to reduce operational risk.

7 Revenue and Performance Measurements

Revenue, impressions, clicks, conversions, fill rates, RPM, eCPM, viewability, traffic measurements, and other performance metrics displayed by Novaloom may originate from multiple sources.

Different providers may use different methodologies, reporting windows, attribution models, definitions, time zones, currencies, adjustment procedures, and reporting delays.

Accordingly, metrics displayed by Novaloom may differ from metrics reported by third-party providers.

Revenue figures may be:

• Estimated
• Observed
• Reported
• Adjusted
• Finalized

Historical measurements may subsequently change because of corrections, invalid-traffic adjustments, reconciliation, delayed reporting, currency conversion, provider adjustments, or other factors.

Novaloom does not guarantee that preliminary or estimated figures will ultimately equal finalized third-party reporting.

8 Traffic Quality and Invalid Traffic

Novaloom may provide traffic-quality analysis, risk assessment, invalid-traffic detection, anomaly detection, or related safeguards.

These systems are intended to assist with identifying potential traffic-quality issues and managing monetization risk.

No automated traffic-analysis system can guarantee detection of every form of fraudulent, invalid, automated, manipulated, or otherwise problematic traffic.

A traffic-quality score, risk score, classification, or recommendation should not be interpreted as a definitive determination of the legitimacy or illegitimacy of a visitor, session, website, publisher, or traffic source.

Third-party advertising providers may independently evaluate traffic and may reach different conclusions.

9 No Guarantee of Monetization Performance

Using Novaloom does not guarantee:

• Increased advertising revenue
• Higher RPM
• Higher eCPM
• Higher fill rate
• Higher traffic
• Improved advertiser demand
• Increased advertiser competition
• Continuous ad delivery
• Continued access to any demand source
• Approval by third-party advertising providers
• Protection from account suspension
• Protection from invalid-traffic adjustments
• Protection from policy changes
• Any particular financial outcome

Monetization performance depends on numerous factors outside Novaloom's control.

10 Service Availability and Third-Party Dependency

Novaloom may depend on third-party infrastructure, APIs, advertising platforms, exchanges, networks, cloud providers, data providers, payment providers, authentication systems, and other external services.

Failures, outages, policy changes, API changes, rate limits, account restrictions, network problems, technical errors, or other events affecting third-party services may affect Novaloom's functionality or monetization capabilities.

Novaloom does not guarantee uninterrupted or error-free operation of every integration or service.

11 Publisher Responsibility

Publishers and other users remain responsible for ensuring that their websites, content, traffic sources, advertising implementations, consent mechanisms, privacy practices, and business activities comply with applicable laws, regulations, contracts, and third-party platform requirements.

Users are responsible for obtaining any required permissions, consents, licenses, disclosures, registrations, or contractual approvals applicable to their activities.

Using Novaloom does not transfer these responsibilities to Novaloom.

12 Compliance and Regulatory Requirements

Novaloom may provide tools designed to assist with privacy, consent, security, traffic quality, policy enforcement, and compliance workflows.

However, such functionality does not constitute legal, tax, accounting, regulatory, or professional advice and does not guarantee compliance with any particular law, regulation, contractual requirement, or industry standard.

Requirements may vary based on jurisdiction, business model, audience, technology, and applicable third-party services.

Users should obtain appropriate professional advice where necessary.

13 No Professional Advice

Nothing on the Site or Platform constitutes legal, financial, tax, accounting, investment, advertising, regulatory, or other professional advice.

You should consult an appropriately qualified professional before making decisions that depend on specialized professional advice.

14 Experimental and Beta Features

Novaloom may provide beta, experimental, preview, research, AI-assisted, or otherwise developing features.

Such features may contain errors, limitations, incomplete functionality, or unexpected behavior and may be modified, suspended, or discontinued at any time.

Experimental features should not be relied upon for critical business, financial, compliance, or operational decisions unless expressly stated otherwise.

15 No Guarantee of Future Features

Descriptions of planned, proposed, experimental, or future Novaloom products, integrations, capabilities, partners, features, technologies, or services represent development intentions only.

They do not constitute a promise, commitment, or guarantee that such functionality will be launched, maintained, or made available to any particular user.

Product roadmaps and development priorities may change without notice.

16 Marketplace and Partner Participation

Where Novaloom provides marketplace, partner, demand, direct-deal, agency, owned-media, or other ecosystem functionality, participation is subject to applicable eligibility requirements, contracts, policies, inventory permissions, technical requirements, and approval processes.

Marketplace visibility or partner registration does not itself create a right to access, target, bid on, purchase, or serve advertising against particular inventory.

Commercial opportunities may be declined, restricted, suspended, modified, or terminated according to applicable policies and agreements.

17 No Circumvention of Third-Party Policies

Novaloom is not designed or intended to circumvent the policies, eligibility requirements, technical controls, fraud systems, contractual restrictions, or enforcement mechanisms of third-party platforms.

Where Novaloom provides alternative monetization pathways, each pathway remains subject to the applicable provider's independent requirements.

A publisher should not interpret the availability of Novaloom's infrastructure as evidence that a particular third-party monetization provider will accept its inventory.

18 Availability of Information

Although Novaloom seeks to provide useful and accurate information, information may become outdated or inaccurate due to changes in:

• Advertising markets
• Third-party policies
• Technology
• Regulations
• Partner requirements
• Pricing
• Demand conditions
• Traffic patterns
• Platform integrations
• Industry practices

Users should independently verify information that is material to their business or financial decisions.

19 Limitation of Reliance

You should not rely solely on information presented by Novaloom when making material business, financial, legal, advertising, or technical decisions.

You are responsible for independently evaluating whether Novaloom's products, recommendations, integrations, and information are appropriate for your particular circumstances.

20 Changes to This Disclaimer

Novaloom may update this Disclaimer from time to time to reflect changes in its products, services, technology, business operations, legal requirements, or third-party ecosystem.

The "Last Updated" date at the beginning of this Disclaimer indicates when the document was most recently revised.

Your continued use of the Site or Platform after an updated Disclaimer becomes available may be subject to the revised version.

21 Contact

If you have questions regarding this Disclaimer, please contact Novaloom through the official contact channels provided on the Site.