The highest bidder,
every single time.
Stop choosing between the cookie-syncing power of client-side Prebid and the speed of server-side connections. Novaloom's Dual Edge Engine runs both concurrently, forcing Google AdX to compete against the entire open web.
Client-Side Prebid
We execute core SSP connections directly in the browser. This allows for maximum cookie syncing and identity matching (UID 2.0, LiveRamp), ensuring buyers can identify high-value users and bid aggressively.
Server-to-Server
To prevent browser bloat and latency, we offload secondary demand partners to server-side connections like Amazon TAM and Prebid Server, massively increasing bid density without slowing down your site.
Unified Competition
The winning bids from both the client and server paths are sent into Google Ad Manager as targeted key-values, forcing Google AdX to compete on price in the final unified auction.
NO BID LEFT BEHIND
A single ad impression represents a fraction of a cent. But when you aggregate billions of impressions, bid density is the only metric that matters.
By running a hybrid header bidding setup, Novaloom ensures that over 45+ demand sources submit their best price for every single impression in less than 400 milliseconds.
- Intelligent timeout management to prevent latency
- Automated bidder selection based on historical win rates
- Full integration with UID 2.0, ID5, and LiveRamp